CitiModels - Model Interview with
Interview with Giulliano Russelli
 
 
 

I started modeling when I was nine. Started modeling hair. It was a lot of fun. I made quite a bit of money. I started modeling clothing, things like that. I ended up stopping modeling when I was twelve...

HOW DID YOU GET STARTED IN THE VERY BEGINNING
My sister was the supportive one. My aunt owned a chain of hair salons called Third Dimension....and it was networking from there.
throughout the whole childhood I did not have an agent. It was networking, networking, networking...

WHEN DID YOU GET BACK INTO IT?
My mother stoped me at 12. She didn't want me to be in the business.

WHY NOT?
Because of the amount of queers in the business. I respect her for that, but that was a dream of mine she was taking a way from. She supported my music, my designing, everything except...she didn't want me to be surrounded by that element. And in this business, it is about 85% of the business that is la-di-da and so forth. So I had to go and do a lot of things on my own. I had a lot of chances that passed up, kept passing them up, passing them up, passing them up.... Until eventually, I was finally 18 or 19, I started getting back into it.

HOW?
A friend of mine saw something in me, and started taking me around to different agencies. The first one we went to was Ilene Seals and she referred me to a photographer that I still use now: Greg Davis, a good friend of mine. An excellent photographer. From that point on I took my daughter and put her into it, we did a shoot together.

DID YOU HAVE TO PAY A LOT OF MONEY TO GET STARTED AGAIN?
Yes. The initial jump-start of getting back into the business: the manicure, pedicure, the hair, the facials, photographer, film, stylist, makeup artist, the wardrobe...all of these payed for with no help from the agency. Just a quick $500-600. And then from that point on, it's built into the thousands -- about $5000. Well, I can't say that, actually. I have to include the travelling fees to go down to San Francisco and then the shoots down there. So that takes it up into $6 or 7,000. You can pour loads and loads of money into your career, but it all comes down to a 15-20 page thing. And that's your book.

WELL HOW MUCH HAVE YOU NETTED?
I have not even netted what I put into it, the first year.

SO, YOU'VE SUNK $6 OR 7,000 INTO THE CAREER, AND MADE ABOUT HALF OF WHAT YOU PUT INTO IT THE FIRST YEAR?
When you're getting back into something, it takes a lot of networking, you have to find an agent you're comfortable with, an agent that's going to support you.... you know. But after that, things get better.

HOW DO YOU GO ABOUT FINDING THIS AGENT?
It's all about live and learn. Trial and error. A good agent? Straightforward. A person who knows that they work FOR you. Their job is to take you, look at your book with you, and both of you come to the conclusions about which shots market you the best. And then they go out of their way to promote you as best as they possibly can, to get you connections: internationally, nationally, inner-city, whichever you want to do. They get paid by you...the average for an agency now is %20.

THAT SEEMS FAIR TO YOU?
Yes. When they get you work, they deserve that %20. I find NO problem with that. They're straightforward about that. you know from the outset that they're going to take that twenty percent. I have no beef with that.

WHAT ARE YOUR DREAMS?
My dream is to go to the top. And no agent is going to do that for me. A lot of models will sit back and not take it as a business. You've got to invest and take good care of yourself. It takes a lot of money to make a lot of money in this business. it takes a lot of networking. And people aren't' as open to that as they should be. A lot of people you meet and talk to everyday, it's about connections. And that's what everyone needs. And a lot of models just want to sit back and let their agent do it for them. but you've got to go out of your way and work it hard to get to the top.

DO YOU FEEL THAT YOU ARE WELL ON YOUR WAY TO ATTAINING THAT GOAL?
Yes. I have a lot more work to do. A lot. And that's just persistence. It's not that I have to struggle really hard -- I have to be the prime rib, the T-bone steak, I have to be the thing that people salivate over.... And that's not the easiest thing in the world. but it's one of the funniest things in the world. One of the best feelings in the world. It makes you feel good. But don't let it go to your head.

IT'S HARDER FOR MEN, ISN'T IT? I DON'T SEE A MALE SUPERMODEL SPLASHED ALL OVER THE COVERS OF MAGAZINES.
It's a lot harder for men. There are more female magazines than there are male's. Especially when it comes down to fashion. Male fashion is getting back into the thing now. A guy can go out and in a pair of jeans, a T-shirt, and some boots and look handsome and sexy. A guy can wear just about anything and look handsome and sexy.

AND THAT'S THE SELLING POINT? TO BE RELAXED AND CONFIDENT?
Yes. There is no second guessing my confidence. I will not do that to myself. It doesn't make me any different. At work, I'm one of the most confident people you'll ever meet. Outside of work I don't have the same attitude as I do when I'm at work.

A lot of people get up on the runway, and they don't realize that it's a confidence battle: It's: "I look better than you, and I know it. So you might as well leave now, because I already have this job in my pocket. Not that that's a good way to conduct business. But that's what I feel is going on in people's minds when they go to the cattle calls.

I don't allow people to sit back and say I'm macho, and stuff like that. People will sit down on the floor, because the line of hundreds of models is really long. And they'll sit on the floor and be bored, this-and-that, this-and-that. For one, that's not a good way to present yourself. If you get hired, more power to you. I consider you lucky. I get to go to cattle calls, get to fix myself up, get paid to take care of myself. Cattle calls: I get to watch the attitudes flow back and forth. And I get to go in there and know what to expect. I'm in a casual attitude with a big smile on my face, because I know I'm relaxed.

ADVICE
People who want to go out and model.... more power to you. Definitely pursue it. Just know whether or not you're going to sell. Be realistic. Don't kid yourself or you'll be throwing a lot of money away. Don't let people screw you out of your money.

HOW DOES THAT HAPPEN?
People get dicked over left and right. It happens every day in the industry. The most common way is for a model that's starting out in the business, will come to the business with their parents, or by themselves, no matter how old or young they are, and the first thing the agent says is "How tall are you?" Well, there's a certain height limit for most models which for the male is, what?, 5'11", 6' minimum, and the minimum for women is 5'9", 5'10" So, say you're a male. You're 5'9-1/2". That's medium range to model. Petit men isn't like the biggest thing in the world. There are big and tall models, there are short and stubby models, it don't matter. but the main market is the quote-unquote average model. So the people that don't fit this "Average" category, that don't have the qualities the agency's looking for, they'll ask them for a check. The check may be for a couple hundred dollars up to $1200. It's to learn how to model. F--- it. I believe modeling is a natural thing. You either can walk have an attitude and a lot of confidence in yourself -- or you don't. If you don't have these things right now, you just have to learn how to let them out. Well, that's possible. You go to fashion shows, you watch those models. You go to photo shoots, you ask the photographers. You work with the people, not against them. Don't let them sucker you out of your money just so they can benefit their agency or company and have them sitting around not doing anything for you.

WHAT ARE INDICATIONS THAT YOUR AGENT ISN'T THE RIGHT ONE FOR YOU?
The signs? That you're not getting any work, and you're sitting on your ass calling your agent every day. "You're all clear. You're all clear. You're all clear...."every day that you call back. Wake up, go get yourself a new agent. It happened to me. But the agency, I respect them for what they can do. I do not respect them for what they've done to me. I feel they bring in way too many models for what they are able to bring work to, or market. From my knowledge of being with them for 7 or 8 months, is that they use only their top 15 percent. When you're first a new model, they'll bring you in, they'll have you sitting around, get you a casting or maybe a job within one or two months if you're not the hottest thing on the market. And then they'll dick you around for the next how many months. Don't wait.

After two months, if they can't get you a job, leave them on a business level. Don't burn any bridges. Go on down the road. See if you can get you a better thing.

CAN'T YOU BE REGISTERED WITH MORE THAN ONE AGENCY?
You can, but that's not within one city. Agencies don't like that. In the city that you are based in, you have one agent. As you pick up agents over the years, you can have agents in every city. But your"mother agency" the one that you are solely with, is the one that you started with. Usually the agents that you have in other cities do business with your mother agency. Work with your agent. Tell them where you want to go. Tell them what you dream about and what you're ready to do right now. Because if you DON'T do that, then he's not going to know, and you WILL be sitting around. Period.

WHAT OTHER PROBLEMS HAVE YOU ENCOUNTERED IN THE BUSINESS?
Egos. And that's self-explanatory. Only the strong will cut down everyone else's. Don't cut them down in a negative way. Just cut them down so that they feel insecure when they're standing next to you. So that you get the job and they don't. :)

WHAT ABOUT SEXUAL HARASSMENT?
All the time. All the time. Don't take it. Recognize it when you look at
your first contact sheets. If they come back and you see a lot of nice shots of your ass. That tells you that the photographer is shooting with his lower head, not his upper head. That's not a photographer you necessarily want to work with.

A lot of photographers tend to get touchie-feelie. You keep them away from that. Relate strictly on a business level. Make sure they know who you are, where you are, what you think, what your values and morals are. And that you will not be disrespected in any way by having someone even attempt to disrespect those. As long as you're forward and very friendly about how you present yourself, you won't have any problems with that. You may have problems at first, but the only person who's going to correct anything like that is yourself. Do that by bringing it to the attention of the person(s) doing it, letting them know that you know what they're doing, and that you won't have this going on, and you will not stand for it. Period.

WHAT ARE THE PROBLEMS THAT YOU SEE IN THE BUSINESS?
What I notice? Gadzooks! It costs too much money to keep me working!

I want to do more jobs. .The problems in some cities like here in Seattle: It is a city with a town mentality. Everyone here wants free-free-free. DON'T WORK FOR FREE!!! The people who hire you sure as f--- don't. If they can provide for themselves and not for their business associates (i.e. you) and respect you in that manner, then don't work for them.

WHAT IS MODELING TO YOU?
I love my job. The best job in the world. A job that pays, as you go thru' your career, you get paid more and more. $150-250/hour, wear other people's nice clothing, be pampered, have someone do my makeover - lightly, because I'm a male - to have my hair done, body rub-downs, work out at the gym, eat healthy diet: not to loose weight but to make sure that you're fed properly, to make sure that your body will grow and prosper in the way that it should. I personally feel that everyone else's job should be the same way. I wish that everyone else's job could be that way, but it's not.

As a businessman greed is a good thing, on a social level. Modeling is a very greedy business. On the other hand, it's a very social business, it's a very friendly business. You can prosper mentally a lot. It's about knowing who you are, where you want to be, and how you're going to get there. It gets you more street smart. A lot of people will have difficulty in seeing whether they're being screwed over or not, but in modeling, you learn real quick, unless you're just super-ignorant. If you are, get out of that phase and move on. Be wise.

Take it as a business. Set your resume up: Maybe a bi-fold standard letter size. On the front cover have a nice opening head shot. On the inner flap on the left-hand side you have your educational background, your work history, etc. On the other side, you have maybe a six-piece collage of different shots and styles that you can do. Make sure that you establish yourself as yourself not as a typical model. When someone says Iman, they know who the fuck she is, they know what her name looks like and how it's spelled. Make sure that you make yourself a local. Know how you want to present yourself to people, what you want them to remember you by. And that's a good start right there. That's where you want to build yourself from. That's more or less the level you want to get yourself built up to, so that you can go into a go-see for Barney's in New York or whomever, and walk up to them, hand them your resume: "Hi, my name is blah-blah. It's a pleasure meeting you. Thank you for your time in looking over my stuff. this is what I've got for you today. Here's my resume, here's my composition card, and here's my business card. and here's my portfolio in case you still need to look at that also." See? I have the job in my pocket, because I'm confident, I'm well-business-mannered, I know what I'm worth, I have a price list in my resume of what I charge. Period.

WHICH IS?
$150/250 an hour for print work. Runway and other types, it varies. Commercial, TV -- big money: like $25,000 for one job. Modeling pays really well as long as you know how to promote yourself. If you're at a casting: don't hold back. If they say "Show me how you're running if your headed for a touchdown with five people on your ass about to tackle you... and run in place" and there are folks all around... Do it! Sweat. Make those ugly faces. That's what they want to see. Do it right there. 'Cause if you don't, you won't get the job. And the other people around you are going to laugh. The people around the room, if you do the job the way you should do it, the way you know you can do it, are going to respect you, be intimidated by you. You're going to get the job because they're going to think "either I out-do that performance, or I won't get the job."

ALL A MATTER OF ATTITUDE AGAIN, HUH?
Exactly. You go in with the mind-set that I'm going to win. I'm going to be a professional. I am a professional at what I do. Let me show you what I can do. Period. But if you're working a job, and you hate your job, and you're washing dishes for some dumb a--h--- who's paying you $6.85/hour. Tell him to go su-k your d--k. Quit the job on the busiest night and follow your dreams. Because if you follow your dreams, no matter how hard it is, no matter how little money you make, you'll always be content.
Word from the wise.




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